No Show Research

We study why people don’t follow through.

Commitment forensics for products, platforms, and live experiences. We find the moment your audience walks away.

Your data knows what happened. We find out why.

The drop-off is rarely a bad button or a missing feature. It’s the invisible moment where continuing started to feel harder than walking away. We find that moment, study what happens in the gap between wanting something and giving up on it, and help you close it.

What we do
Threshold Audits
Forensic investigation of where commitment collapses in your user journey.
You know you’re losing people. We find where and why.
Concept Validation
NSF-grade customer discovery research before you commit real money.
Cheaper than finding out at launch.
Identity Signal Strategy
Moving platforms from passive behavioral data to deliberate identity signals.
Capture what people care about, not just what they click.
Audience Forensics
When your audience shrinks or disappears, we track where they went.
They didn’t vanish. They migrated.
Selected work
Biometric Onboarding for AI-Fitted Footwear
Customers were buying AI-fitted shoes after reading press coverage, then bouncing the moment the app revealed what scanning required: a hard floor, a sheet of paper, privacy. They never even attempted the scan. The fix wasn’t in the scan itself. It was upstream, resetting expectations before customers hit the requirements cold.
+25%
Scan completion
after intervention
Festival Audience Migration
When music festivals die, where do those audiences go? First systematic study of displaced festival attendees, mapping unmet needs and migration patterns across the live events landscape.
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Research
in progress
Identity Signals in Media Consumption
Ongoing research into why deliberate self-selection reveals more about a person than passive behavioral data ever can. Studying how small, curated identity choices predict taste, personality, and cultural consumption patterns with surprising accuracy.
—
Research
in progress

No Show Research is led by Frank Mojica. Psychologist, former music journalist, and researcher who spent a decade covering culture for Vice and Consequence of Sound before five years in startup product research.

The through-line: every job has been about figuring out why people do or don’t do the things they say they want to do. The journalism was field ethnography before I had the word for it. The startup work was applied cognitive psychology before I had the training. Now I have both.

  • UCLA Psychology
  • NSF-funded research ($1M Phase II)
  • TIME Best Invention 2023
  • 500+ usability sessions
  • 200+ discovery interviews
  • Vice / Noisey
  • Consequence of Sound

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frank@noshowresearch.com